The 24-Month Window

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Issue 02

The 8 Levers That Determine What a Buyer Will Pay

ARR tells a buyer what you earn. These levers determine what they will pay.

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Issue 03

The Discount You Never See Coming

The value reductions buyers apply before the founder knows they are being priced.

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Issue 04

Buying Certainty

Why buyers pay more for what they can trust, transfer, and underwrite.

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